Art of Tea Matcha Lounge
Brand Integration, Experiential & Environmental Design, and Styling
SCOPE
Pop Up, Brand Integration, Experiential, Design & Styling
Art of Tea, a tea importer that blends and custom crafts the world’s finest organic teas and botanicals, needed an activation that truly spoke to their brands thoughtful, intentional and artful nature and went beyond the typical.
Matcha Festival, Los Angeles
SCALE
1,200 Attendees
10’ x 20’ footprint
Corner lounge seating area and giveaway booth
STYLE
Pop Up & Brand Activation
With this activation it was important to take the matcha festival “booth” not only beyond a tasting, but also beyond a booth. While seated and enjoying their matcha, guests were able to further engage with both the Art of Tea brand and their own creativity. The clean, white matcha packaging provided the perfect blank canvas for attendees to create into their own art piece which was then entered in a giveaway contest when posted on social media. Overall, the activation maximized Art of Tea’s investment and took their participation from merely a physical presence to engagement across multiple platforms.
