Tayla Parx Album Launch

SCOPE

• Full Scale Production, Custom Art Installations, Design, Food & Beverage Management, Event Staffing

• After being only the second female songwriter to have co-written 3 simultaneous Top 10 hits, Tayla Parx was looking to break out from behind the scenes with the launch of her first album as an artist

• Mack Sennett Studios, Los Angeles, CA

SCALE

• 120 Attendees

• 5,800 sq ft footprint

• 2 rooms, 2 art installations, stage set design and custom modified furniture

STYLE

Artist Pop Up

• For this project, we were looking to create a one-of-a-kind pop-up experience for industry insiders and a select group of fans. Creating a world worthy of such a prolific artist, who has her own “Tayla Made” stamp of approval for anything she does was an exciting challenge. Tayla has an incredibly fun and playful aesthetic that was a joy to work with and each decision was made with the intention of immersing guests in Tayla’s universe. This was represented in everything from the design of the entry moment to the level of detail that went into planning the food and beverage. The entryway went beyond a photo op and served as a portal to another world soaked in multi dimensional color and filled with cartoon and live cacti alike. For the food and drink, we made sure that the grilled cheese were rainbow and the french fries had glitter on them. From top to bottom there was a need for meticulous attention to detail to make sure that every element reflected the artist it represented. Certified “Tayla Made”, the launch was described as being beyond even what the artist herself could have imagined.